About Us
Mike Boerschinger is the owner of Sell It Now Store with over 20 years of experience in the auction industry. He is a licensed Wisconsin auctioneer #2725 and an ISA appraiser. A lifelong collector, Mike turned his passion for unique and valuable items into a full-service auction business. He is a graduate of the Missouri Auction School and brings deep industry knowledge and expertise to every auction.
Rachel Boerschinger is a graduate of the University of Wisconsin–La Crosse with a degree in Business Management. She is a registered Wisconsin auctioneer #4063 and plays a pivotal role in the operations and growth of Sell It Now Store. Her energy, attention to detail, and dedication to building lasting client relationships help drive Sell It Now Store forward while preserving the integrity and excitement that define the auction experience
Mark Boerschinger is an estate liquidation specialist and also a seasoned collector. With a hands-on approach and a strong work ethic, Mark isn’t afraid to get dirty to get the job done. His passion is finding hidden gems and making sure every item is properly prepared for auction, helping ensure each sale is successful.
We are Wisconsin's Premier Auction Services Company Serving Wisconsin, Illinois, Iowa, Michigan, Minnesota and more.
The Sell It Now Store provides complete and secure turnkey business and estate auctions, brokering, appraising, and liquidation services. We are a WI licensed auction house and a full service estate management services company with over 20 years of experience We offer free valuations and advice including on-site appointments.
Our unique approach of international visibility using online auctions, brokering services, social media and more to a worldwide market ensures top dollar for your item. We are an accredited member of the Wisconsin Better Business Bureau and insured and bonded. For more information, call (414) 727-0600 for more information.
Michael Boerschinger, Registered Wisconsin Auctioneer # 2725-52, Sell It Now Store, WI Licensed Auction Company #433-53