Auction. Buy. Consign. Sell. Broker. Appraise.

Full-service solutions for selling commercial and residential real estate, personal property, and business assets, with expert brokerage and liquidation services.

Call today for a FREE, no obligation consultation: (414) 727-0600

Locally owned and founded in 2005, Our strength comes from over 20 years of experience selling through the worldwide auction and brokerage market.

Visit us Tuesdays from 9 AM - Noon & Saturdays from 9 AM -1 PM for a free evaluation of your items. You can also email photos or call (414) 727-0600 to schedule an appointment to meet with us.

Visit us Tuesdays from 9 AM - Noon & Saturdays from 9 AM -1 PM for a free evaluation of your items. You can also email photos or call (414) 727-0600 to schedule an appointment to meet with us.

Your Trusted Partner in Auction and Appraisal Services

Would you like a brochure to learn more about our services? Click on the links below for downloadable PDF information about the current services we offer:

  • Sell It Now LLC is your trusted, WI licensed auction house and full-service estate management company, offering secure, turnkey solutions for appraising, brokering, and liquidating real estate, business assets, and personal property. With over 20 years of experience and an A+ BBB rating, we act as your personal advocate to ensure a stress-free and well-managed sale, whether you are downsizing or handling a complex estate. To explore how our licensed auctioneers and ISA appraisers can maximize the value of your assets. Download PDF

  • Sell It Now LLC offers a powerful solution for selling your house, land, or commercial property throughout Wisconsin through our proven real estate auction partnership. Your property receives maximum exposure through the MLS, along with targeted marketing designed to reach qualified buyers locally and nationwide. Our auction format creates urgency and competition by bringing serious buyers together to compete openly rather than negotiating slowly over time. With transparent bidding and an open starting point, buyers can clearly see where the market stands and submit their strongest offers. All bids are binding and structured to be contingency-free, including financing and inspection contingencies, creating stronger offers and cleaner closings for sellers. This approach often results in faster sales and stronger final prices than traditional listings. As a fully insured advocate and an A+ BBB-accredited company, we guide you through every step—from the initial consultation to closing—while also offering the flexibility of a traditional listing if that better fits your goals. Download PDF

  • Sell It Now LLC helps individuals, families, and estates convert personal property into cash through a structured auction process. From a single valuable item to the contents of an entire home or collection, we manage the cataloging, marketing, and sale from start to finish. We regularly sell antiques, collectibles, vintage audio equipment, coin-operated machines, advertising memorabilia, vehicles, coins, firearms, musical instruments, and other specialty assets. As a licensed Wisconsin auction house with decades of combined industry experience, we handle the logistics, payment collection, and settlement so sellers can move forward with confidence. Download PDF

  • Sell It Now LLC provides a powerful solution for selling classic cars, trucks, and motorcycles. Whether you are consigning a single collector vehicle or an entire collection, we connect your vehicle with serious buyers through our established network of collectors across the United States and Europe. Our marketing strategy includes extensive photography, detailed vehicle documentation, video presentation, and direct promotion to enthusiast groups, marque-specific clubs, and international buyers actively searching for collector vehicles. Many vehicles sold through our platform are purchased by European collectors and exported overseas, expanding the buyer pool far beyond the local market. Vehicles can be sold through a competitive auction or a structured negotiated sale, depending on the vehicle and the seller's goals. Download PDF

  • Sell It Now LLC provides a strategic solution for selling business assets, industrial equipment, and commercial inventory. Whether a company is downsizing, relocating, restructuring, or conducting a full liquidation, we manage the auction process to convert machinery and assets into cash efficiently. Our team regularly sells machine tools, forklifts, skid steers, trucks, tractors, construction equipment, shop equipment, and other commercial assets. Large assets can also be marketed alongside associated real estate when appropriate, creating a coordinated sale strategy that maximizes exposure and results. From initial evaluation through final settlement, we handle the logistics, marketing, and sale process so business owners can focus on their next step. Download PDF

Founded and locally owned in 2005, Sell It Now Store offers over two decades of comprehensive experience navigating the worldwide auction and brokerage market. We pride ourselves on delivering professional, secure, and profitable results across a diverse range of assets and properties.

Whether you are downsizing an estate, liquidating a business, or selling a high-value collection, we provide the expertise to manage the entire process from appraisal to final sale.

Comprehensive Asset and Real Estate Solutions

The Sell It Now Store is a full-service auction company providing valuation, brokering, and auction services for nearly any type of commercial or personal property, including:

  1. Real Estate: Full-service commercial and residential real estate auctions and brokering.

  2. Estate & Personal Property: Complete estate liquidation, estate sale management, assistance with senior downsizing, personal property, and antiques.

  3. Business Assets: Business asset liquidation, industrial equipment, machinery, and commercial real estate.

  4. Valuable Collections: Expertise in high-value items such as car and vehicle collections, art, jewelry, Rolex watches, gold or silver coins, jukeboxes, slot machines, and more.

Our team provides certified ISA appraisals for estates, business assets, and personal property to ensure accurate market valuation.

As a full-service auction company, we leverage multiple bidding platforms to ensure each auction is matched with the right marketplace for maximum exposure.

Our Bidding Platforms

  • A star with a gavel inside and the text "BIDWRANGLER" below it.

    BidWrangler

    Real Estate, Personal Property, General Antiques and Collectibles Auctions

  • HAGERTY logo in black text on a white background.

    Hagerty

    Car, Truck, Motorcycle and Auto Memorabilia Auctions

  • Logo of 'live auctioneers' with black text on a white background.

    liveauctioneers

    Fine Art, Jewelry. Coins, General Collectibles Auctions

  • Proxibid logo in gray text on a white background

    proxibid

    Personal Property, General Antiques and Collectibles Auctions

Assets We Consign, Sell, and Appraise


Real Estate & Business Liquidation

  • Residential and Commercial Real Estate (including Auction, MLS Listing, and Brokerage Services)

  • Business Assets, Tools, and Machinery

  • Heavy Equipment

  • Business Real Estate

Vehicles & Related Collectibles

  • Vintage, Classic, and Muscle Cars, Trucks, Motorcycles

  • Automobile and Petroliana Related (Gas Pumps, Signs, and Memorabilia)

  • Porcelain, Neon, and Other Advertising Memorabilia / Signs

Vintage Entertainment & Collections

  • Antique Coin-Operated Arcade Machines (Slot Machines, Pinball Games, Trade Stimulators, Music Boxes)

  • Vintage Jukeboxes (AMI, Seeburg, Wurlitzer, Rock-Ola, and Collections)

  • Older Professional Audio Gear (McIntosh, Marantz, JBL, Altec, Klipsch, etc.) and Record Collections

Thinking of retiring and selling your personal property, business or assets, commercial/industrial equipment or real estate? Do you have a need for an estate sale? Senior downsizing? Do you have a rare Fender Stratocaster guitar, classic Corvette, Shelby, Hemi Cuda, Wurlitzer jukebox, scarce asset or heirloom, coins or large collection you are thinking about selling? We can provide valuable advice and would like to help.

Fine Arts, Jewelry, and Designer Goods

  • Gold and Silver Coins

  • Rolex and other Designer Watches & Jewelry, Sterling Silver Flatware

  • Fine and Decorative Art Collections

  • Mid-Century Designer Furniture (Herman Miller, Knoll, and others)

Musical Instruments

  • Vintage Guitars and Amplifiers (Gibson, Fender, Gretsch, Mosrite, etc.)

  • Older Professional Quality Musical Instruments (Saxophones, Banjos, and Drum Sets)

& Much More!

Don't want to wait for an auction? Sell us your item from anywhere in the USA. While we recommend the auction process, we buy all types of vintage items listed above and Wisconsin real estate. Contact us to find out what your item is worth and before you have an estate sale.

  • Sell It Now Store sold my dad's 1965 Corvette for $10,000 more than I expected and it went to a buyer in Sweden. I could not be happier with the communication, follow through and attention to every detail I received from Mike and his staff.

    Ken - West Bend, WI

  • Mike was a huge help selling my parents estate. He was quickly able to determine a course of action on their posessions and helped sell everything including the real estate. I would not hesitate using Sell It Now Store in the future.

    Carrie - Waukesha, WI

  • Mike @ Sell It Now Store helped sell my dad's coin collection. I could not believe how well they did and could not have done it without his help

    James - East Troy, WI

  • Mike helped turn a very stressful situation with my husband's estate into a manageable one. He sold a number of vehicles and the tools for more than I imagined, and held my hand through the process. I'll recommend them to everyone I know

    Jane - Eagle, WI