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(414) 727-0600



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The Sell It Now Store - Auction House, Jukebox, Pinball, Vintage Stereo Gear
Visit us Saturdays from 9 AM -1 PM for a free evaluation of your items. You can also email photos or call (414) 727-0600 to schedule an appointment to meet with us.

Our Mission
The Sell It Now Store™ will maximize the selling price of your items through auction. Discover why our experience, reputation, and education makes The Sell It Now Store™ Wisconsin's premiere auction services company.

Sell It Now Store™ History
The Sell It Now Store™ started as a Registered eBay Drop Off Location in 2006 with a small location in Waukesha, Wisconsin. Mid-2012 the company purchased and relocated operations to premier real estate in Wauwatosa, Wisconsin. At the same time The Sell It Now Store™ became a Wisconsin licensed auction house. In May 2014 the company successfully sold the Wauwatosa real estate to return business operations to Waukesha, Wisconsin. In July of 2017, we moved to a larger, permanent location in Waukesha that combines both our warehouses to one more convenient location.

During our more than 14 years in business, we have found our strengths and revenue comes from corporate entities and consumers who do not visit our retail facilities. We are open to the public by appointment and service Wisconsin, Illinois, Iowa and Minnesota and more. We consign items shipped to us from just about every other state. The company continues to employ professionals to research and auction your item succcessfully for top dollar.

Our Services
It takes experience and knowledge to sell successfully at auction. Creating the right environment to maximize value includes:

  • Complete appraisal, auction and brokering services using multiple venues

  • Access to global niche markets for specialty items

  • Accurate appraisals, valuations and online research

  • High quality digital photography in our state-of-the art studios

  • Convenient location for item drop-off and available pickup on large estates or large items

  • Insured and bonded with secured and insured storage facilities


We work with you to understand your needs and offer a confidential and professional experience. Call us today for for a free, no obligation consultation at (414)727-0600.

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